Let’s be real – Exposure to odours/toxins are nearly impossible to avoid in our modern day society and companies which produce cleaning supplies, perfumes, colognes, soaps, disinfectants, plastics, air fresheners cosmetics and so on are not going to change (ok some have!) but – it’s not going to be a toxin chemical free world anytime soon! What this means for people living with Multiple Chemical Sensitivities and other toxin intolerances is that not only are they living with debilitating health conditions that alter their lives profoundly but they are also isolated from modern day comforts, friends, family gatherings and sometimes adequate health care due to misunderstandings and continued misdiagnosis. This isolation and avoidance  can also induce multiple other symptoms on top of symptoms like loneliness, depression, and anxiety.

For those untreated, the only treatment available to them is AVOIDANCE.  However, –  is this treatment or self-preservation of the highest degree and personal cost. MCS sufferers can search for years for a safe place to live and many have dealt with homelessness at least once in their life, or have been forced to live in housing that made them even sicker because of limited support and resources. But if one is lucky enough to be able to build/have a home /room where they are comfortable – what do they do about outside exposure? And what happens when they can no longer leave their homes in fear of second hand exposures making them sick for days? Not to mention the effects of this extreme type of avoidance behaviour on the person in terms of alienation/depression and anxiety. If they cannot trust that the grocery store wouldn’t have just cleaned with chemicals, or the person passing them on the street isn’t wearing cologne…Avoidance behaviours become second nature as immediate response to environmental triggers – however these self-preserving, self-imposed life limitations can become another problem and create further anxiety and depression from extreme alienation.

A Swedish Study  conducted in 2013 titled, Women with Multiple Chemical Sensitivity Have Increased Harm Avoidance and Reduced 5-HT1A Receptor Binding Potential in the Anterior Cingulate and Amygdala. (Lena Hillert, Hristina Jovanovic, Fredrik Åhs, Ivanka Savic) explored  the  effects of extreme harm avoidance and the anxiety in which  these behaviors increased anxiety levels even in the absence of known triggers.

“Multiple chemical sensitivity (MCS) is a common condition (prevalence of MCS is reported to be between 6% and 33% [1], [2], characterized by somatic distress upon exposure to odours [3], [4]. As in other environmental intolerances the mechanisms behind the reported hypersensitivity are unknown. The estimated prevalence in population studies varies partly due to the chosen criteria as can be illustrated by the Danish study by Berg and coworkers [5]. In a random sample of 18 to 69 years old women and men 27% of the 4,242 respondents reported symptoms related to inhalation of airborne chemicals but only 0.5% had made adjustments due to this problem in their social as well as occupational life. Symptoms are triggered at exposure levels well below current exposure limits based on identified health risks. The triggering substances are chemically unrelated, indicating that no specific toxicological pathway may explain the reported reactions. In many cases the afflicted individuals suffer greatly from odour  intolerance and are unable to work or take part in everyday social life due to extensive avoidance behaviour [6], [7]. MCS is more commonly reported in women than in men [1].”

“In conclusion, MCS persons express increased harm avoidance and anxiety, even in absence of odour stimuli. We suggest that these traits are linked to changes in the serotonin signalling. They may represent a susceptibility factor for MCS, although theoretically, they could also be downstream effects of odour intolerance. It is possible that a similar scenario operates with other forms of idiopathic environmental intolerances, and assessing the level of anxiety and harm avoidance is potentially important in early identification of individuals at risk of developing persisting health problems due to environmental stressors.  http://journals.plos.org/plosone/article?id=10.1371/journal.pone.005478

Meet Professor Gail or self-professed “CAUTION –QUEEN” , she recorded this testimonial only 5 DAYS after completing the DNRS training seminar.

“My name is Gail and before I took the DNRS training I was experiencing multiple chemical sensitivities and food sensitivities for about three and a half years. I started to realize that my living environment might very well be the cause of what was going on in my body. At the height of my MCS sensitivity reaction I was unable to tolerate diesel fuel, perfumes of any kind and chemicals of all kinds.  I was actually unable to use a cell phone because I had developed some electromagnetic sensitivities, or be on the computer for longer than about 15 minutes and then I was actually down to eating about three foods. I felt like I had become a caution Queen in life because I was avoiding so many situations, avoiding eating so many foods that I didn’t know what the ingredients were and just living a life of caution and avoidance. Before taking the training I heard about the Dynamic Neural Retraining System through a newspaper article in the Kelowna newspaper. I must admit I went in with more curiosity than scepticism I was really excited about learning more about my limbic system I think one of the one of the best things about the workshop was that Annie was so sensitive to ensuring that it was chemical free, welcoming and safe for people who have had chemical sensitivities. I think one of the things that I that I was really lured me to the DNRS workshop is because I believe in neuroplasticity – I’ve seen it happen when there’s physical trauma to the brain and how our brains can develop new neural pathways. I noticed a shift in my condition by about the end of the second day, I was going for a walk and I actually came upon two scents that have previously caused me a lot of grief or stress and right away I was able to move past them without the alarms going off in my body! My response to chemicals has changed dramatically and a part of it is my understanding of what’s going on in my brain and my limbic system and I’m reframing my experience around chemicals.”

“I think that I would tell to anyone who is going through this right now is first of all believe in the ability for your brain to change, that neuroplasticity is real and second of all to commit to what is involved in making that change because it is so worth it.” find out more about her story here –



While so many feel that the only cure is avoidance, it’s actually a greater symptom of an already complex condition. The Dynamic Neural Retraining System will bring you safely from your trained avoidance behaviours into trusting your core instincts AND your environment once again.

“Annie made it clear that she wasn’t saying that toxins are not harmful. She still encouraged us to practice green living and healthy eating and this soothed many of my fears. Our goal is to be able to be more functional human beings who can interact with the world in a productive and satisfying way. She isn’t saying that we shouldn’t protect ourselves in our home. However, we should be able to be free to interact with the world as a non-mcs person.”

If you are suffering from Multiple Chemical Sensitivities – contact the Dynamic Neural Retraining System ( www.retrainingthebrain.com ) and help us guide you back to happy, healthy neural pathways and the freedom to get your life back!

“You are not alone, your suffering has not been in vain, and you can live the life that you dreamed of, even if you stopped dreaming a long time ago.” Annie Hopper – Wired For Healing


  • margarita arosemena June 23, 2018 1:11 pm

    Necesito urgente para mi hija Veronica Roldos ecuatoriana de 41 anios de edad enferma de sensibilidad quimica desde hace 7, ex profesora de kindergarten por 15 anios, ella necesita attender un seminario de Annie Hooper estamos actualmente unos 35 dias mas en Texas, pero ella no sabe tanto Ingles, yo lo manejo major., Tambien ella quiere saber si puede adquirir el programa en espanol. Gracias por responder. Dios los bendiga.

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